Regulation who can improve innovation​

You don’t see him anymore, but he is there waiting. It is immortal, so if it is not killing you directly, it will suffocate the next generation. For the moment, it is busy to eliminate your environment. It is presented as a very cheap and useful way for packaging or food storage in safety containers. Always is covering all your shoppings – the ultimate pleasure of our society. Solutions are few and mostly dirty like him.

To recycle is already late. The production is higher than the collection, and sometimes it is difficult or impossible to recover all components. Mostly from a design issue that let no options than burning.

Conference event “Combating plastic waste in the EU: Initiatives in France, Germany and the Netherlands” held on 11 October 2019 at Drijvend Paviljoen, Rotterdam, organized by the French and German Embassies, European Parliament Liaison Office and European Commission Representation in the Netherlands, tried to fix action points with examples, politics to be followed in the next years and promoted innovative proposals.

Speakers: Dirk Brengelmann, Ambassador of Germany to the Netherlands, Luis Vassy, Ambassador of France to the Netherlands, Philip Ehrhorn, Co-inventor, The Great Bubble Barrier, Kestutis Sadauskas, Director for Circular Economy and Green Growth in DG Environment, Bas Eickhout, MEP / Member of the Committee on the Environment, Public Health and Food Safety (GroenLinks), Sonja Wegge, Project Manager, Ellen McArthur Foundation, Michael J. Schneider, Senior Press Officer, Remondis, Eleonore Blondeau, Chair of CED’IN, Founder of Clean Cup, Sandra Onwijn, MT-lid Circulaire Economie, Dutch Ministry of Infrastructure and Water Management, Katharina Beyerl, Research Associate, University of Potsdam, Hildagarde McCarville, CEO, Veolia Nederland, and Event Moderator, Birte ten Hoopen, Entrepreneur for the international cultural sector, emphasize the emergency of actions.

But the effort should involve everyone. Really everyone from all over the world. Otherwise, the water bottles, coffee cups, or plastic bags will continue to spread on land and oceans, and we are guilty of it. Not the government or companies. We.

The climate change is a fact; species extinctions are on, natural resources can achieve finality. In this context, the future regulations, especially in the European Union, should not be limited only to a financial punishment for pollution or increase the taxes for business. Innovation happens if the law is preparing the proper development frame. Ideas without profit remain ideas.

At the end let’s have a look at a new brand message: