When you hear something, which involves “Greek Island” or “Circular Economy,” your brain images beaches, waves, the sun, olives tree and oil, oranges, pomegranate flowers, lemons, and figs. But what about beer? More precisely, local fresh beer, obtained in a family factory. A Greek family who finds in organic waste a good fertilizer and olive pips a source for the technological heating process creating a circuit in which all elements become recyclable and utilizable.
Mr. Giannis Lionakis is an inhabitant of a Zounaki, a small village on Crete island, Greece. What can you do when your craft of engineering becomes enriched with olives and orange trees? A beer factory. Because in the same place you have a clean spring mountain water, local workers and you are not so far from an intensive touristic zone. And, of course, when everybody sells oil, soap with donkey milk or local food, is necessary a new product like fresh, unpasteurized, beer wholly integrated into an environmental protection product.
I spent a May afternoon with a local snack, beer taste, and sweet talk with PR, Sales, and Owner. Friendly people involved in developing a new culture and care about future resources that suggest new flavors or variety together with guest connection preserving. They already have a brand identity and most critical patient for organic development in business for the next generation.
Remain one single problem: respect from the other countrymen to not use the name of the excellent product on counterfeit products just for a moment money.
Because these people work it represents a new vision of Europe development, let see what Circular Economy means:
“Looking beyond the current “take, make and dispose of” extractive industrial model, the circular economy is restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out while minimizing negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital.” Source: Ellen MacArthur Foundation.
A Report from the Commission to the European Parliament, the Council, the European Economic, and Social Committee and the Committee of the Regions on the implementation of the Circular Economy Action Plan can be found with a click. Source: ec.europa.eu
Beer Factory Presentation: